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Interpretation

Components of a Site Interpretive Plan

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4. Interpretive Situation

How does your site fit into the “interpretive landscape” in your area?

  • What are the strengths and weaknesses of your site and staff?
  • Who are your competitors?
  • Who are your potential partners and how can you collaborate with them?

Answers to these questions help you to invest your limited financial and staff resources. In short, you choose your niche—the areas of emphasis for your interpretive programming that:

  • allow you to focus on the strengths of your site and staff
  • concentrates your efforts on key target audiences
  • reduces direct competition with other sites in your area
  • helps you select appropriate partners to extend the scope of your offerings

Wouldn’t it be great to have your interpretive niche clearly articulated? This could help you quickly make decisions when confronted with requests for new programs or partnerships.

Email us to discuss your needs

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5. Interpretive Framework

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